Evolutionary or Revolutionary?
Cricut’s new Infusible Ink is dye sublimation ink, an ink type that has been available for many years. What has been extraordinary about Cricut’s announcement is that the launch of Infusible Ink has exposed their customers to a new type of “wonder” ink. This is a positive development for the dye sub industry, but in the long run not so positive for Cricut.
Why is development not so wonderful for Cricut? Isn’t this new “wonder” ink being touted as one of the most amazing new feature-rich inks to ever be launched?
For those who understand the dye sublimation ink business, the announcement by Cricut is great for the overall industry as it exposes new users to the sublimation process. This is very good. The downside is that Infusible is not a competitive solution for those who would like to move beyond very basic hobby work.
What are the Pros of the Cricut Infusible Ink?
Infusible Ink is packaged in easy-to-use transfer marking pens. The pens come in a packs of 5 colors for $14.99 and include both traditional colors and neon colors. Additionally, there are two different pen widths for each of the above color sets. The pens can be used in the Cricut unit or can be used to do free hand drawings onto paper for transferring. The pens have a rather small amount of dye sub ink packaged in the pens and are intended for outlines, not for fill-ins. The Pros for the ink are as follows:
- Easy installation into the Cricut cutter
- Low purchase price per pen
- Ten colors including five neon colors
- Useful for freehand drawings
- Works well with both polyester t-shirts and polyester coated hard goods
- Actually dyes the polyester for a nice “no feel” transfer
- No printer needed for sublimating
Does the Infusible Ink have Cons?
Although Infusible Ink is being touted as a revolutionary new ink, there are some real negatives associated with how Cricut is positioning the ink. Here are some of the challenges of using the Infusible Ink:
- Pens are easily damaged by the Cricut Cutter
- Limited ink in the pens
- Pens limited to line drawings
- Must use transfers sheets for fill-ins
- Only ten colors
- High cost of ink per copy
- Free hand drawing is difficult for some
- Freehand drawing must be done backwards due to the transfer process
- Limited fill-in capabilities
- No picture file imaging
The fact is, using a desktop sublimation system is far better from a performance and a pricing viewpoint. In our next blog post we will outline a recommended dye sub desktop kit which addresses all of the Cricut’s cons and has a starting price of only $199.
For further information about the products which InkjetBiz offers which are compatible with the Cricut, please feel free to call InkJetBiz at 1-408-394-7595, send an email to firstname.lastname@example.org or go to www.inkjetbiz.com
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